Wednesday, July 6, 2016

LeEcho Le2 (A Chinese smart phone)

So, there's more innovation in China -- A company that builds a phone specifically for multimedia content consumption. They're selling in China and India -- which is a perfect marketplace.

They're a perfect candidate for PicoP. (Why they chose a French sounding name I don't know.)

LeEcho
Chinese entertainment conglomerate LeEco -- formerly LetTV -- is often called the Netflix of China, which means it's already pretty good at offering content streaming services. The company only recently ventured into India with the Le 1S and Le Max phones. It's been only six months, and it has already launched two new follow-up phones, the Le 2 and the Le Max2. 

But, unlike its first batch of phones -- that were all about hardware bragging rights -- its new phones focus on a fresh strategy. They are still about bragging rights, vis-a-vis hardware, but they make content services centre-stage. The Le 2 and Le Max 2, then revolve around them, bringing you the best of both worlds, well, almost.

With its new phones, LeEco is looking to bridge the gap -- hardware plus content -- by making the Le 2 and the Le Max 2 full-on multimedia devices. Multimedia consumption is paramount here, and the company has left no stone unturned. It has even chucked out the 3.5mm audio jack to -- as it says -- ensure best possible experience to users. 

(Almost no stone.)

The Le 2 is the more affordable offering of the two. Priced at Rs 11,999, the Le 2 comes pre-bundled with one year of free content membership -- worth Rs 4,900 -- so, come to think of it, you're actually getting the phone for just Rs 7,000. So, what's the catch, you ask? There are a few, but the odd thing is, that at its price point, none of them are deal-breakers.

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